Mel Roche

Client Summary

Melanie Roche is an Independent Musician/Producer/Composer and Song Writer. With her background in Softball and Public Speaking, Melanie has collated a network and fan-base to which she can present and launch her Debut Album in June 2010.

Melanie Roche wished to launch a website driven to capture, and educate her fan base of her New Album.

The website needed to be ready to launch along side the release of the Album. The key goals were to profile Melanie Roche’s Music, increase album sales, and inform/educate her fan base within Australia and Japan.

Brief

Mel approached worked with Feedia to help develop a website that reflected her individuality and hope to share her combined love for music and sport.

“Sport and music are one and the same. They’re amazing ways to express yourself, what’s really happening under your skin,” Ms Roche said. The site would also need to:

• Launch the site in time of the Album Launch
• Increase awareness and enable members and the public to easily find information about Melanie Roche online
• Effectively reflect Melanie Roche’s brand online
• Enable Melanie Roche to easily update the website with fresh content on a regular basis
• Generate online performance statistics for measurement and review

Project Overview

Feedia were approach by Mel to design a unique looking website that would reflect her spirit and identity. Features had to showcase the album and tracks, preview of music, ability to purchase online, update galleries, videos, events, social media and press releases.

Outcomes

• Generate and increase online purchases
• Create and build Melanie Roche’s database of members