Easy and effective tips: realise the power of email marketing

It is easy to underestimate the power of email marketing. The key to a successful campaign often boils down to the email subject line, grabbing content and an easy and obvious call to action.

But what advice is there to ensure an attention grabbing subject line to increase your open rate? Or to ensure your message is relevant and interesting to your readers to improve your click rate?

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How to keep your website on the ball

Your website communicates your professional standing to customers. Out of date information, especially those detailing specific dates such as in online vouchers, warn potential customers that your business does not respect deadlines; that they may be too busy to take time to deal with you; and that the business may not know what is going on within their own business.

What your customers expect

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Simple tips for better emails

"247 billion emails are sent each day. That's one email every 0.00000035 seconds."

Statistic from Email Marketing Reports

Here are some simple ideas to help keep your emails quick, simple and easy to read.

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Are you social media savvy?

Questions you need to ask yourself before creating a social media presence for your business.

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Knowledgebase Article

10 Things You Must Do to Earn Your Audience’s Trust

Lincoln once said, “With the public trust, anything is possible. Without it, nothing is possible”. Social media is now a daily activity that millions of people around the world consume and participate in. This is the first time in human history that anyone, no matter who you are or where you are has an opportunity to create, share, and prosper, and if you’re going to succeed and stand out in a heavily crowded social media ocean, you need to earn your audience’s trust.

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