Google optimises Adwords for mobile internet devices.
According to this article on ecommercetimes.com, Google has recently written a javascript snippet allowing their immensely successful Adwords advertising program to run on mobile devices.
The snippet, optimised for platforms such as the iPhone and Google's own 'Android', opens up a new avenue of marketing for businesses eager to connect to the ever-expanding mobile sector.
0 Comment(s)Hierarchy of Digital Distractions
These days we spend so much time using computers in what Information is Beautiful refers to as "a swampy blur of digital activity, smeared across various activities, media and software".
As technology rapidly changes and evolves, its usage is set to increase and the blur will become more out of focus.
Information is Beautiful has designed a diagram that visually represents this hierarchical cloud of activity.
"Each level in this hierarchy trumps the next" - Information is Beautiful
0 Comment(s)Where is technology heading?
The tech industry in the past had an advantage over profitability, with its rampant air of confuse-ability and limited availability. But today, with bounding advancements in technology, software and communication tools as well as the unlimited potential of the web and its widespread availability, the price of hardware and software is rapidly shrinking.
Some examples? More and more computing software programs are being redeveloped and created through the web, with the added advantage of complete customisation for the client and users.
2 Comment(s)Does slow and steady really win the race?
As a child, like many, I grew up with the fable 'The Tortoise and the Hare'.
"One day a hare saw a tortoise walking slowly along and began to laugh and mock him. The hare challenged the tortoise to a race and the tortoise accepted. They agreed on a route and started off the race. The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought he'd sit under a tree to relax before continuing the race.
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