Local searchers head to stores more

Results from a recent study conducted by eMarketer shows that local searchers head to stores more.

According to TMP Directional Marketing and comScore; 37% of US internet users who conducted an online local business search in 2009 visited the store in person. This statistic has risen 5% since last year with 46% of local search engine users likely to visit the store after finding the business online.

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Online marketing bruised, not battered.

Online marketing has maintained a strong position throughout the current Global Financial Crisis, despite small dips over the last quarter, according to a report created by Pricewaterhouse Coopers.

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HOW TO: Make your social media and SEO play nice

Over the past few months there has been a lot of conversation and articles surrounding social media or search engine marketing. And finally it seems that the majority of online marketers agree that both are necessary in maintaining an online presence amongst a business' target markets.

Ok, so now we hear you asking - How do I make the business' SEO and social media play nicely together, for the enhancement of our online marketing?

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