A BAD online campaign is worse than NONE at all!
According to a recent article by eMarketer daily, a bad online campaign is worse than none at all.
Good creative makes a successful campaign. Recent data from Dynamic Logic indicates that the worst-performing campaigns have negatively affected brand metrics.
"The bottom 20% of online ad campaigns reduced opinions among Internet users exposed to the ads across the board. And purchase intent was pushed down the most by a bad campaign—by 4.1 percentage points." - eMarketer
0 Comment(s)Subscribe to Blog
Blog updates in your inbox.
Blog Archive
- July 2010 (5)
- June 2010 (20)
- May 2010 (17)
- April 2010 (15)
- March 2010 (23)
CSS