Coming to terms with being HIT!
I'm about to give you some good advice which I have had to explain it to hundreds of businesses. It's not their fault, it's just that people have been using this specific word out of context for many years.
The word is HIT. *shudder*
Next time someone tells you that they got thousands of hits to their site, punch them!
Ok, so maybe violence is not the answer, but it really boils my blood when I hear people and businesses promoting and talking about how many hits they received on their website.
0 Comment(s)A BAD online campaign is worse than NONE at all!
According to a recent article by eMarketer daily, a bad online campaign is worse than none at all.
Good creative makes a successful campaign. Recent data from Dynamic Logic indicates that the worst-performing campaigns have negatively affected brand metrics.
"The bottom 20% of online ad campaigns reduced opinions among Internet users exposed to the ads across the board. And purchase intent was pushed down the most by a bad campaign—by 4.1 percentage points." - eMarketer
0 Comment(s)Local searchers head to stores more
Results from a recent study conducted by eMarketer shows that local searchers head to stores more.
According to TMP Directional Marketing and comScore; 37% of US internet users who conducted an online local business search in 2009 visited the store in person. This statistic has risen 5% since last year with 46% of local search engine users likely to visit the store after finding the business online.
1 Comment(s)Increased Use of Content as a Marketing Tool
A new marketing survey conducted by King Fish Media, in partnership with HubSpot, Junta42 and Upshot Institute shows increased use of content as a marketing tool.
According to the '2009 Survey on Marketing, Media and Measurement' study, two-thirds of marketers, both in-house and agency, believe that content from a brand or company is perceived as having the same if not more value than content from a media brand. And more and more are increasing their online and social media spend.
0 Comment(s)Brand Lift
We find that one of the biggest reasons that some companies still avoid social media is because they think it’s too hard to measure the return on investment and monetise.
Perhaps reason for the Facebook and Neilson Media partnership?
According to The Wall Street Journal and Mashable:
"Facebook is set to announce a plan to tackle this issue head-on, through a partnership with Nielsen. The companies will be unveiling a product called Brand Lift on Tuesday."
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