Website Tracking: definition and purpose

9 March, 2010

• marketing
• offsite
• onsite
• results
• tracking
• web analytics

Michelle Jennins

Category: Online Marketing

Website tracking, as defined in Feedia's glossary, is the act of monitoring website activity and changes over time.

Why track?

Collecting, studying and analysing your website performance is the backbone for understanding how to best optimise your website for increased usage and results. In addition, being aware of how your customers access your business information and the way they navigate your site provides insight into key areas of potential growth within your business.