The importance of Information Architecture
Most of the time when I tell people what I do, I’m met with either blank stares or questions about house extensions. The role of the information architect is often misunderstood but just as crucial to the website creation process as either a web designer or developer.
Information architects are responsible for organising and planning out where and how the information on your site will fit. This is often planned in conjunction with an investigation of your site functionality and is also strongly influenced by the technical complexity of a given site.
0 Comment(s)Repeat traffic - don't waste what you've got!
With so much focus on Google ranking and unique visitors, sometimes it’s easy to forget about one of the most important types of traffic to your website - repeat visitors. Repeat visitors, like repeat customers, are a fertile source of enquiry, referral and business. If someone is visiting your site for the second or third time, the likelihood is that they’re interested in your business and want to find out more!
Here are some general tips for increasing your repeat traffic.
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