Just because you can't see it, doesn't mean it's not there.

Isn't it funny that when we are looking to buy a new car, get a new haircut or even look for a coffee that suddenly we start seeing lots of examples?

We start seeing the car we like EVERYWHERE, EVERYONE has the haircut you want and coffee shops are on EVERY corner.

I suppose it's another form of spatial awareness. We choose to tune into things that are important to us.

It's not a phenomenon - it's simply a mental alignment. Those cars are still driving around, people still have that haircut and coffee shops didn't just open because you thought of them.

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