Seeing a different Cider to Facebook
Why would your business want to be on facebook?
Well, here's an example of why the Brewers of Tooheys Extra Dry have a dedicated and controlled page for their brand, 5 seeds.
5 Seeds is an apple cider. Along with Point of Sale, billboard advertising and Television Commercials, they have promoted only their facebook URL. www.facebook.com/5Seeds.
When publishing this article, they had 6,959 people LIKE their 5 Seeds page.
0 Comment(s)Is your business daunted by social media? Don't be!
I speak to a lot of business about introducing social media into their online marketing. Often when first introducing this to some businesses, I look across the table to a daunted client. Social media doesn't need to make you feel this way, in fact the polar opposite.
Social media
There are all different types of Social Media around and it can become overwhelming to know which ones to use and how to use them.
0 Comment(s)Top Facebook status trends of 2009
Facebook is a platform a lot of us have come to know, love and express ourselves though. Status updates enable us to communicate our feelings to the Facebook network.
Just recently the Facebook Data Team have put together something they call "Facebook Memology", referring to this research project as being a study of how memes, or new ideas and trends are spreading on Facebook. The data the Facebook Data Team collected is based on words and phrases in U.S. status updates.
0 Comment(s)Facebook is the top destination for 65+ users
Nielsen Wire has released some interesting statistics that indicate Facebook was the third most-visited destination of internet users over 65, trailing behind Google and Windows Media Player.
This figured has jumped up the chain, with last years results plotting this social media site at number 45.
The mediums social media usage for this demographic has increased 53% in the past two years. In February of this year, women in the 55+ demographic were identified as being Facebook's fastest growing audience.
0 Comment(s)How to grab their attention
With Facebook announcing their 350 million user status, it is little wonder that social media and an effective strategy for 2010 is on my mind.
It is somewhat amusing, yet frustrating, to come across so many business fan pages on Facebook, or to read twitter feeds that scream 'Buy from me now!'. It seems that often the 'social' part of social media is ignored - instead companies seem to be treating it as just another source of direct advertising.
1 Comment(s)The Google of Social Networking
Yesterday Facebook announced the big 350; reaching 350 million users. Click here to view Mark Zuckerberg's letter to Facebook users.
It seems like only yesterday Facebook was launched back in 2007. Since then the social networking platform has seen numerous design adjustments, additional online tools added and incredible market growth.
0 Comment(s)So you think you are a social media expert?
Social Media, Social Media, Social Media. I want you to actually stop and think about those words for a minute and separate them.
Social - living together in groups, typically in a hierarchical system with complex communication.
Media - the plural form of medium or 'mediums'; the main means of mass communication
Let's think of some synonyms.
Imagine if it was called communal publishing? or community broadcasting? What about community conversation?
1 Comment(s)Tagged as an Ikea product
We love being informed of creative ways brands' engage with their target markets and customer using Facebook. Mashable recently posted an article showcasing cool ways brands were using Facebook for Black Friday and Beyond. One brand the article noticeably missed was Ikea's recent Facebook campaign.
1 Comment(s)Happy Birthday To Me
It’s my birthday today, the first one in Australia. So far I have received:
2 hand delivered birthday cards
3 cards in the mail
No birthday phone calls
2 messages via Skype
8 messages and e-cards on MSN
AND 25 wall-to-wall comments and messages on Facebook
Last year I received around 20 cards, messages and phone calls and I wasn’t on Facebook.
So Facebook alone has helped 5 more people wish me a happy birthday than all the other channels managed to achieve last year.
How was this possible?
2 Comment(s)Tis the season to be jolly, online that is...
Recent research conducted by the Opinion Research Corporation and Yesmail indicates that 27% of online shoppers that plan to research and buy their gifts online this year, will use friends and family's Facebook updates for research.
The results of the report also show that 60% of consumers who plan to use social media whilst doing their holiday shopping will
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