HOW TO: Improve your email marketing subject lines
We offer our clients self managed email marketing and I often get asked by our clients how to improve their email marketing subject lines.
Well first things first, and first impressions count. You email marketing subject line is everything and an essential ingredient used to improve email marketing open rates and results.
So, here are a few tips to improve your email marketing subject line and ultimately improve your email marketing open rates.
0 Comment(s)Tips to improve an email open rate
We work with a lot of our clients on their email marketing and have become all to familiar with tweaking campaigns to achieve higher open rate. Below are a few tips and tricks to help you understand open rates and how to improve your campaign's performance.
What is an open rate?
An open rate is a calculation of how many people in a subscription database opened an email and is generally expressed as a percentage.
0 Comment(s)Easy and effective tips: realise the power of email marketing
It is easy to underestimate the power of email marketing. The key to a successful campaign often boils down to the email subject line, grabbing content and an easy and obvious call to action.
But what advice is there to ensure an attention grabbing subject line to increase your open rate? Or to ensure your message is relevant and interesting to your readers to improve your click rate?
0 Comment(s)Effective ways to generate traffic to a website
We have a lot of our clients ask us to consult with them to build an effective online strategy that will increase their website traffic or generate initial traffic to their website post launch.
Search engine optimisation, search engine marketing, social media, blogs and email marketing are a few ways to generate and build website traffic.
Each enable a business to engage with customers and prospects online.
0 Comment(s)Email marketing permission simplified
Over the past few weeks we have had a few enquiries concerning email marketing campaign opportunities. It's the end of the year and what better, more cost effective way to run a campaign wishing your customers a merry Christmas.
Hold your horses!
There are a few things to consider before sending an email campaign to previous customers.
1 Comment(s)SMEs will turn to E-Mail and Social Media in 2010
With 2010 in sight eMarketer Daily have released interesting findings that indicate it as being the year for small businesses to invest in social media and email marketing.
"Three-quarters of small businesses will increase their spending on e-mail marketing in 2010, while nearly seven in ten will put more dollars toward social media, according to VerticalResponse data."
Findings from this report also indicate that fewer SMEs will invest in search engine marketing and banner advertising to focus more on social media and email marketing efforts.
0 Comment(s)Tips for Clicks
Ok so why don't people click on your email campaigns?
You can pull out all the tools from the back of your cupboard; quality copywriting, an awesome subject line, multiple calls to action, segmentation and personalisation...but still you can't avoid the problem of people not clicking through on these campaigns.
Why? - We hear you say...People aren't interested in buying a new car, or reading up on the latest company news report.
0 Comment(s)Tips to build your subscriber list
One of the biggest hurdles most business' face when considering email marketing is building a decent database of subscribers. So how does one create a respectful quota of email addresses to send their campaign and marketing message to?
In my research and Feedia's experience, I've come across a few great ideas:
1 Comment(s)Be creative with your subject lines
How much thought do you put into your subject lines?
Email subject lines are a subscribers first impression of an email campaign's content. It's the one thing that can make or break an email campaign.
0 Comment(s)A cheap way to communicate... if you get it right
Being an avid supporter of Boost Juice, I am a committed subscriber to their eNewsletters which arrive in my inbox every month or so.
I have also subscribed to a number of other company's email marketing, and I am often struck with the range of impact different campaigns have.
Almost without fail Boost Juice entices me to read their entire enews and consider their current promotion.
So why are they so successful?
Well the obvious starter is that I love their product. That is certainly the first step.
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