One term, two definitions: bounce rate

8 March, 2010

• bounce rates
• email mareketing
• Google Analytics

Letitia Power

Category: Online Marketing

It's easy to get a little confused about the definition for a bounce rate, especially when this term is used in email marketing and when analysing your website's results.

Website bounce rates

A website bounce rate refers to the percentage of single page visits in which a online user left your site from the landing page. A high bounce rate generally indicates that the site entrance page isn't relevant to visitors.

3 Tips to reduce website bounce rate