Social Media: How to make it work
You've heard about the potential success of engaging in social media to create brand hype, solidify B2B relationships and spread the word of your business to customers and fans.
But how do you make it work?
Here is a quick summary of a number of pitfalls that will rapidly bring the success of your strategy to a halt.
Belief = Commitment
0 Comment(s)Is your business daunted by social media? Don't be!
I speak to a lot of business about introducing social media into their online marketing. Often when first introducing this to some businesses, I look across the table to a daunted client. Social media doesn't need to make you feel this way, in fact the polar opposite.
Social media
There are all different types of Social Media around and it can become overwhelming to know which ones to use and how to use them.
0 Comment(s)Top Facebook status trends of 2009
Facebook is a platform a lot of us have come to know, love and express ourselves though. Status updates enable us to communicate our feelings to the Facebook network.
Just recently the Facebook Data Team have put together something they call "Facebook Memology", referring to this research project as being a study of how memes, or new ideas and trends are spreading on Facebook. The data the Facebook Data Team collected is based on words and phrases in U.S. status updates.
0 Comment(s)The impact of online networks to offline relationships
Surprise, surprise; results from a Crowd Science survey reveal social media users want to be heard! I thought humans in general liked to be heard, at least to be given attention anyway. In fact I don't know of anyone that doesn't like being noticed, do you?
45% of the Crowd Science Respondents indicate they like being noticed on social media. 36% believed that others are simply interested in what they have to say.
Other interesting results from the survey indicate that women are more than three times likely to say online social media was their favourite leisure activity.
1 Comment(s)Types of social media engagement
There has been a lot of predictions over the last couple of months in regards to online trends emerging in 2010. A lot of these articles indicate that social media needs to have a part of a business' 2010 online strategy/plan.
These social media models will vary based on your company's online direction and goals, therefore we've put together ways for your company to define its social media engagement.
High Quality Content
Capture your customers, audiences and target market's attention by writing interesting, relevant and quality content.
0 Comment(s)Facebook is the top destination for 65+ users
Nielsen Wire has released some interesting statistics that indicate Facebook was the third most-visited destination of internet users over 65, trailing behind Google and Windows Media Player.
This figured has jumped up the chain, with last years results plotting this social media site at number 45.
The mediums social media usage for this demographic has increased 53% in the past two years. In February of this year, women in the 55+ demographic were identified as being Facebook's fastest growing audience.
0 Comment(s)Twitter Statistics you'll have to RT!
Twitter's success over this past year has been incredible to watch. Who knew that such a 'simple' concept could have had such an impact on the digital world?
What's even more interesting about Twitter is the statistics that plot it's success. As our clients, peers and readers know, we love interesting statistics and facts! So we bring you a year of Twitter.
0 Comment(s)Christmas Tweets
It's Monday morning and we have already discovered another amazing Twitter interactive visualisation. This visualisation, by Twentysix, searches tweets based on keywords relating to Christmas.
This visualisation aims to give meaning to the 2009 Christmas season. All keywords are placed into 4 categories and represented by a festive character. The more tweets each category receives, the faster Christmas spirit, commercialism, credit crunch and religion travel around the world.
0 Comment(s)How to grab their attention
With Facebook announcing their 350 million user status, it is little wonder that social media and an effective strategy for 2010 is on my mind.
It is somewhat amusing, yet frustrating, to come across so many business fan pages on Facebook, or to read twitter feeds that scream 'Buy from me now!'. It seems that often the 'social' part of social media is ignored - instead companies seem to be treating it as just another source of direct advertising.
1 Comment(s)The Google of Social Networking
Yesterday Facebook announced the big 350; reaching 350 million users. Click here to view Mark Zuckerberg's letter to Facebook users.
It seems like only yesterday Facebook was launched back in 2007. Since then the social networking platform has seen numerous design adjustments, additional online tools added and incredible market growth.
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