Website Tracking: definition and purpose
Website tracking, as defined in Feedia's glossary, is the act of monitoring website activity and changes over time.
Why track?
Collecting, studying and analysing your website performance is the backbone for understanding how to best optimise your website for increased usage and results. In addition, being aware of how your customers access your business information and the way they navigate your site provides insight into key areas of potential growth within your business.
0 Comment(s)One term, two definitions: bounce rate
It's easy to get a little confused about the definition for a bounce rate, especially when this term is used in email marketing and when analysing your website's results.
Website bounce rates
A website bounce rate refers to the percentage of single page visits in which a online user left your site from the landing page. A high bounce rate generally indicates that the site entrance page isn't relevant to visitors.
3 Tips to reduce website bounce rate
0 Comment(s)Tips to improve an email open rate
We work with a lot of our clients on their email marketing and have become all to familiar with tweaking campaigns to achieve higher open rate. Below are a few tips and tricks to help you understand open rates and how to improve your campaign's performance.
What is an open rate?
An open rate is a calculation of how many people in a subscription database opened an email and is generally expressed as a percentage.
0 Comment(s)Easy and effective tips: realise the power of email marketing
It is easy to underestimate the power of email marketing. The key to a successful campaign often boils down to the email subject line, grabbing content and an easy and obvious call to action.
But what advice is there to ensure an attention grabbing subject line to increase your open rate? Or to ensure your message is relevant and interesting to your readers to improve your click rate?
0 Comment(s)Flashing your customers could cost you dearly
Marketing is inevitable. It is something that every business must do.
0 Comment(s)Increase website traffic: first steps first
First impressions last. From your first glance when meeting someone new, through to the quality of conversation they hold with you during the first initial meeting, instantly you have already assessed this person and considered your opinion on various obvious and not-so-obvious areas.
Messy hair, unpressed clothes and dirty shoes = untidy, disorganised, lack of ambition.
Similarly, a slow, unimpressive and cluttered website, that in addition bores users with its long winded content all about them, and it's little wonder that things don't start off with a bang!
0 Comment(s)Repeat traffic - don't waste what you've got!
With so much focus on Google ranking and unique visitors, sometimes it’s easy to forget about one of the most important types of traffic to your website - repeat visitors. Repeat visitors, like repeat customers, are a fertile source of enquiry, referral and business. If someone is visiting your site for the second or third time, the likelihood is that they’re interested in your business and want to find out more!
Here are some general tips for increasing your repeat traffic.
0 Comment(s)Effective ways to generate traffic to a website
We have a lot of our clients ask us to consult with them to build an effective online strategy that will increase their website traffic or generate initial traffic to their website post launch.
Search engine optimisation, search engine marketing, social media, blogs and email marketing are a few ways to generate and build website traffic.
Each enable a business to engage with customers and prospects online.
0 Comment(s)Email marketing permission simplified
Over the past few weeks we have had a few enquiries concerning email marketing campaign opportunities. It's the end of the year and what better, more cost effective way to run a campaign wishing your customers a merry Christmas.
Hold your horses!
There are a few things to consider before sending an email campaign to previous customers.
1 Comment(s)Feedia’s 12 days of Christmas
As preparations get underway for the festive season and business starts to wind down you might think there is no point in starting a new promotion. But if you get your plans in place now you could be streets ahead of the competition in the New Year.
There is still time to get your website working hard for you and bringing in lots of lovely new business for the New Year. And here’s how Feedia can help you.
Day 1 - We talk to you about your online project
Day 2 - We create your target market profile
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