HOW TO: promote your website
I often think of a website as an 'online house' or address. First, you decide that you are ready to build your dream home. Next you consult professionals and builders to concept, design and physically create your new home... and one day, there it is! Ready for you to move in. But how does anyone know where it is, or that you live there?
You tell them of course! You might send out 'we moved' cards, have a housewarming, and send countless letters to banks, utility companies and other associations.
0 Comment(s)HOW TO: Setup your POP3 email account.
If you’ve just signed up to a new web company, chances are you’re going to need to setup your email account sometime soon. Here is a quick overview of the general steps you can take to set up your email account on a standard mail program.
0 Comment(s)HOW TO: Block your IP address from your Google Analytics results
We recommend that our clients block their IP address from influencing their Google Analytics results, so here's how to do this.
So what's an IP?
Standing for Internet Protocol address, this is a unique number assigned to every device connected to the internet. The number consists of four digits separated by periods and look something like 123.33.22.11.
0 Comment(s)The Hope of Some Scope
When Feedia talk about Scope, we're talking about the following:
- Opportunities for operation
- Determining the extent of the project
- It's application and how it would operate
- The effectiveness of the project and its outcome
Opportunities for operation
0 Comment(s)Image file formats on the web
There are a vast array of file formats on the web. Some of the formats you may be more familiar with are the main image formats of JPEG, GIF, and PNG.
Below is a brief run down on what these file formats are, and what separates them from each other.
JPEG
This is perhaps the most common format on the web and stands for "Joint Photographic Experts Group." JPEG's are most commonly used for photographs and images with lots of colours.
0 Comment(s)How well do you know your web browser?
Web browsers are pretty important to us.
I can guarantee you’ve got one installed on your computer, and it’s most likely that you’re using one right now to read this blog post. Despite their ubiquitous nature, we sometimes encounter a bit of confusion over the concept of the ‘web browser’.
0 Comment(s)Cookies anyone?
Who doesn't love the lofting aroma of freshly baked chocolate chip cookies? Yum! But what are cookies in web talk?
A quick definition that is easy to understand is it is a piece of text stored on your computer by a web browser. Typical examples include a user sign in identification, or field details for online forms.
The main benefit of cookies is to identify and remember information to save you from re-entering duplicate data. Have you ever paid for plane tickets online and been welcomed with a custom screen with your 'saved' details? Then cookies have worked for you!
0 Comment(s)The difference in website traffic
There are three different ways a user can find a business's website, Google Analytics categorises these as being either direct, referral or search engine traffic.
Direct Traffic
Direct traffic means that the user has typed your website's address directly into the web browser. This type of traffic is generally familiar with your business, or have recently been exposed to your domain name via either an advertising campaign, offline directory listing and so forth.
Referral Traffic
0 Comment(s)Does it Pay to Click?
This article has been compiled to help you appreciate the Pay Per Click advertising model. The PROS and CONS of Pay Per Click or PPC, are defined below.
Pay Per Click (PPC)
Is an advertising model, in which advertisers pay only when their advertisement has been clicked/actioned on and the visitor is taken to a specific page or website, defined by the advertiser.
2 Comment(s)What is HTML and CSS?
Building a website takes a lot of work. There is much going on behind the scenes, some of which may sound like an alien language to people not completely versed in web technology. The acronyms HTML and CSS could be some of those things, so I've broken them down into simplified definitions minus all the tech speak.
HTML
What does that stand for? Hypertext Markup Language. So what does that mean? Basically, HTML is a code language which allows a document to be read by your web browser.
0 Comment(s)To blog or not to blog?
There is plenty of hype about the value and importance of blogs - many people swear by them, whilst others feel they are a waste of time.
But what is a blog? Blog is short for weblog, and refers to a list of journal or article entries posted on a web page by private users. Often public visitors are encouraged to comment on the communications.
0 Comment(s)Mail Accounts - Webmail, POP3 and IMAP
Feedia provides three distinct methods for accessing your email services. We’ve outlined each one and provided some detail on how they work.
Webmail
Webmail is an online interface you can use for accessing your inbox, similar to Gmail or Hotmail.
The benefit is that you can access you mail from anywhere that has an internet connection and a browser. All your received and sent email are exactly where you left them.
0 Comment(s)What your email address says about you
Still hanging on to your old hotmail address for business? yourbusiness99@hotmail.com doesn't make the grade and can reflect poorly on the professionalism of you business.
With 94% of Australian SMEs using email to communicate with their customers on a regular basis (as per the Australian Communication and Media Authority's latest communications report 2008 - 09) it's important to have a professional email that reflects your business.
0 Comment(s)Your website sucks, now what?
Feedia receive website and marketing enquiries from a range of businesses with diverse industry backgrounds and sizes.
We find that some small to medium enterprises contact us to explain that they have trouble understanding why their website isn't working wonders.
've quickly put together five very general questions to help explain the situation.
0 Comment(s)What does a web designer do?
Web design is hard to sum up in a few words. It is a highly skilled and undervalued profession that brings a client's requirements and target audience's needs together in a beautiful and effective way. So what do we do?
We know a fair bit.
A web designer doesn't just throw together a bunch of colours, images, and text willy nilly to make a rocking website.
Behind each little design decision there is hours of study and practice with eons old design principles and constantly evolving trends and fashions.
0 Comment(s)Website Tracking: definition and purpose
Website tracking, as defined in Feedia's glossary, is the act of monitoring website activity and changes over time.
Why track?
Collecting, studying and analysing your website performance is the backbone for understanding how to best optimise your website for increased usage and results. In addition, being aware of how your customers access your business information and the way they navigate your site provides insight into key areas of potential growth within your business.
0 Comment(s)In plain English please
There are a lot of different terms we use as a digital agency. Although we do our best to effectively communicate these with you we understand that sometimes these can get lost in translation.
But don't despair!
If you have something you would like defined or to get a bit more of an understanding about, let us know in the comments below! We're more then happy to debug the term for you.
0 Comment(s)Back to Basics - Domains, Hosting, DNS
These three terms - Domains, Hosting, DNS - are all essential parts of any website. Together they form the basis of how your website is labeled, stored and located.
Sometimes the combination of terms can be confusing, so today we will look at each one in detail and explain how they work together.
Domain
A domain (e.g. www.yourcompany.com.au) is the ‘label’ for your website. It’s a ‘shortcut’ similar to the ones you find on your computer (an icon representing a program that will launch the correct files when clicked).
One term, two definitions: bounce rate
It's easy to get a little confused about the definition for a bounce rate, especially when this term is used in email marketing and when analysing your website's results.
Website bounce rates
A website bounce rate refers to the percentage of single page visits in which a online user left your site from the landing page. A high bounce rate generally indicates that the site entrance page isn't relevant to visitors.
3 Tips to reduce website bounce rate
0 Comment(s)Coming to terms with being HIT!
I'm about to give you some good advice which I have had to explain it to hundreds of businesses. It's not their fault, it's just that people have been using this specific word out of context for many years.
The word is HIT. *shudder*
Next time someone tells you that they got thousands of hits to their site, punch them!
Ok, so maybe violence is not the answer, but it really boils my blood when I hear people and businesses promoting and talking about how many hits they received on their website.
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