Easy and effective tips: realise the power of email marketing
It is easy to underestimate the power of email marketing. The key to a successful campaign often boils down to the email subject line, grabbing content and an easy and obvious call to action.
But what advice is there to ensure an attention grabbing subject line to increase your open rate? Or to ensure your message is relevant and interesting to your readers to improve your click rate?
0 Comment(s)Is your business daunted by social media? Don't be!
I speak to a lot of business about introducing social media into their online marketing. Often when first introducing this to some businesses, I look across the table to a daunted client. Social media doesn't need to make you feel this way, in fact the polar opposite.
Social media
There are all different types of Social Media around and it can become overwhelming to know which ones to use and how to use them.
0 Comment(s)Flashing your customers could cost you dearly
Marketing is inevitable. It is something that every business must do.
0 Comment(s)Does your website appeal to its intended audience?
Generating traffic to your website is largely based on marketing and SEO, but an often overlooked avenue is word of mouth. If the design of a website hits the target audience right between the eyes, then chances are they will go forth and tell their friends, colleagues, and family, all of which have a good chance of falling into the target audience too.
0 Comment(s)Increase website traffic: first steps first
First impressions last. From your first glance when meeting someone new, through to the quality of conversation they hold with you during the first initial meeting, instantly you have already assessed this person and considered your opinion on various obvious and not-so-obvious areas.
Messy hair, unpressed clothes and dirty shoes = untidy, disorganised, lack of ambition.
Similarly, a slow, unimpressive and cluttered website, that in addition bores users with its long winded content all about them, and it's little wonder that things don't start off with a bang!
0 Comment(s)Repeat traffic - don't waste what you've got!
With so much focus on Google ranking and unique visitors, sometimes it’s easy to forget about one of the most important types of traffic to your website - repeat visitors. Repeat visitors, like repeat customers, are a fertile source of enquiry, referral and business. If someone is visiting your site for the second or third time, the likelihood is that they’re interested in your business and want to find out more!
Here are some general tips for increasing your repeat traffic.
0 Comment(s)Effective ways to generate traffic to a website
We have a lot of our clients ask us to consult with them to build an effective online strategy that will increase their website traffic or generate initial traffic to their website post launch.
Search engine optimisation, search engine marketing, social media, blogs and email marketing are a few ways to generate and build website traffic.
Each enable a business to engage with customers and prospects online.
0 Comment(s)How to tell if your website needs a facelift
Just as the months seem to whizz by at warp speed, so the internet evolves and it's users change their tastes and how they choose to engage with a website. This is the reason why I have outlined some key ways that you can assess whether your website is behind the times.
Design with the user in mind
Perhaps the most important aspect of web design evolution has been the ever growing importance and focus placed on user centric design (or designing a website so that its effectiveness is maximised for its tagert audience).
0 Comment(s)Taking your website for a spin
Congratulations, you just bought a new car!
Oh, you must feel so proud. It has those electric windows you always wanted, power steering (lovely) and the all important air conditioning. Very cool. You even got a fair price on it, cheaper then you expected and it included a few more gadgets and features.
That feeling of driving your new car out the lot and taking it for a spin is something you always remember.
Driving away, you are completely aware that the buck doesn't stop there.
0 Comment(s)How to keep your website on the ball
Your website communicates your professional standing to customers. Out of date information, especially those detailing specific dates such as in online vouchers, warn potential customers that your business does not respect deadlines; that they may be too busy to take time to deal with you; and that the business may not know what is going on within their own business.
What your customers expect
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