So you think you are a social media expert?
Social Media, Social Media, Social Media. I want you to actually stop and think about those words for a minute and separate them.
Social - living together in groups, typically in a hierarchical system with complex communication.
Media - the plural form of medium or 'mediums'; the main means of mass communication
Let's think of some synonyms.
Imagine if it was called communal publishing? or community broadcasting? What about community conversation?
0 Comment(s)Being selfish won't get you anywhere online
Recently an article on Harvard Business Publishing was brought to our attention; Three Instantly Effective Social Media Ideas. The article provided ideas for businesses on how to generate feedback from their customers and target markets online.
The article's ideas were as follows:
A suggestion box: Invite your customers, supporters or employees to submit their ideas and suggestions for new products, services or improvements.
Widget: Create an interactive badge your customers or supporters can place on their Facebook pages or blogs.
2 Comment(s)All I want for Christmas is my two front teeth..?
Apparently all our Facebook fans want for Christmas is to promote an undisclosed product or service on their Facebook profile.
You guessed it, we're talking about the recent Westfield Facebook campaign.
Once a user has added the Westfield Facebook application, their profile status is automatically updated to read as “All I Want for Christmas is a Westfield Gift Card”.
Ok, we'll admit that some of Feedia's team did partake in this social experiment, all in the name of research, right..?
1 Comment(s)Ignorance is a self fulfilling prophecy
Well I'm coming to the end of my epic 19 day journey through the United States and for those who know me, you can only imagine the volume of information that has passed through my mind. With all the usual excitement of travel and the visiting of new places, I'd say my trip has been just what the doctor ordered and it has opened my mind and my heart significantly to urge me to do more and be more in every aspect of my life.
0 Comment(s)Tagged as an Ikea product
We love being informed of creative ways brands' engage with their target markets and customer using Facebook. Mashable recently posted an article showcasing cool ways brands were using Facebook for Black Friday and Beyond. One brand the article noticeably missed was Ikea's recent Facebook campaign.
1 Comment(s)Shepherd-boy-generated content
Have you ever heard the children's fable 'the boy who cried wolf'?
Here's the fable in short to refresh your memory.
2 Comment(s)SMEs will turn to E-Mail and Social Media in 2010
With 2010 in sight eMarketer Daily have released interesting findings that indicate it as being the year for small businesses to invest in social media and email marketing.
"Three-quarters of small businesses will increase their spending on e-mail marketing in 2010, while nearly seven in ten will put more dollars toward social media, according to VerticalResponse data."
Findings from this report also indicate that fewer SMEs will invest in search engine marketing and banner advertising to focus more on social media and email marketing efforts.
0 Comment(s)Happy Birthday To Me
It’s my birthday today, the first one in Australia. So far I have received:
2 hand delivered birthday cards
3 cards in the mail
No birthday phone calls
2 messages via Skype
8 messages and e-cards on MSN
AND 25 wall-to-wall comments and messages on Facebook
Last year I received around 20 cards, messages and phone calls and I wasn’t on Facebook.
So Facebook alone has helped 5 more people wish me a happy birthday than all the other channels managed to achieve last year.
How was this possible?
2 Comment(s)HOW TO: Fix the path to your online goals
We often bring you proactive articles regarding improving and developing your online strategy before venturing into the realms of web design. Today a change in the temperature and a recent discussion has brought to our attention; how can a business be successful online when forced to act in a reactive manner?
0 Comment(s)Testing, testing, one, two, three...
The importance of user-testing the website's design prior to launch
Online user engagement changes and switches focus constantly. Therefore once your website is about to be launched into the forever-changing-story, test it with users.
Testing a website's design is a key step most agencies overlook meaning that your website is launched cold with no indication of how people outside your business or the agency will engage and move through the design.
1 Comment(s)Zen Coding - Super quick HTML!
Wow, cool! A new tool is on the horizon for us designers / front end developers. An exciting tool! It's called Zen Coding, and basically what it does is dramatically speeds up the construction of HTML code by using CSS-like selector syntax.
2 Comment(s)Simple tips for better emails
"247 billion emails are sent each day. That's one email every 0.00000035 seconds."
Statistic from Email Marketing Reports
Here are some simple ideas to help keep your emails quick, simple and easy to read.
1 Comment(s)Social Media: What Not To Do
You've heard about social media; you've read the stats, you've seen the hype, you've felt the buzz. But what is really involved in a social media strategy?
bNet Australia says, and we agree, that social media offers "unparalleled access to word-of-mouth buzz among those you most want to reach: your customers, current and future."
As with all successful ventures, it is necessary to identify a game plan, to develop a digital strategy based on intentions and goals so that your message is heard by the right people and in the right way.
0 Comment(s)The results are in
Currently there is a lot of discussion surrounding planning your online strategy for 2010.
*screeching tyres*
Hold on we're still in 2009!
Yes 2009 is wrapping up quite nicely, your business has sent off the Christmas cards, the Christmas party is all planned out and your holiday is booked. Before you get into cruise mode, just yet, we have a few tips to get your online plan started.
First things first, remove any distractions that surround you, it's time to focus on the future.
0 Comment(s)Ask offline before venturing online
With 2010 just around the bend it's time to ask your customers how they engage and interact online. There are abundance of social media channels online now; Twitter, Facebook, LinkedIn, MySpace, FriendFeed...the list of online tools is endless.
Where do you start?
The biggest limitation for small business owners, when planning to use social media for message distribution is time.
0 Comment(s)The problem with surveys
How are you going with your business? As in, really going? What do your customers, prospects and target markets honestly think of you? And how do you find out?
One of the most common and widely recognised ways to obtain feedback from customers, clients and suppliers has long been surveys. Whilst social media and community sites are an instant and effective way to gain true insight into what customers are thinking and what they want, surveys are still a good medium to see how things are going.
1 Comment(s)Tis the season to be jolly, online that is...
Recent research conducted by the Opinion Research Corporation and Yesmail indicates that 27% of online shoppers that plan to research and buy their gifts online this year, will use friends and family's Facebook updates for research.
The results of the report also show that 60% of consumers who plan to use social media whilst doing their holiday shopping will
3 Comment(s)The future of web design
The future of web design A subject we often ponder over here at Feedia.
People always try to predict what's going to happen in years to come, especially with technology. Well 'Back to the Future' we're all STILL waiting on your predictions and it's already 2009! Heck we were looking forward to racing those flying cars!
Humans are curious creatures and love predicting the future. So here are a few budding psychics that share their predictions of 'what the future of web design is...'
0 Comment(s)Effective Web Design - Call to action buttons
Calls to action - it's something we talk about on a regular basis. Without a clear path, the user aimlessly waders through pages of information without you gaining significantly from their visit.
When designing a website, position elements effectively on a web page or creating a workflow that naturally leads users through your website, and always consider call to actions; their place on the web page and their priority so that your website achieves its goals and online objectives.
Below are a few tips, courtesy of William, to help you effectively design calls to action:
0 Comment(s)Introducing Feedia's redesign!
We here at Feedia felt like a change...a facelift...a redesign.
Feedia was launched this April of this year and as we grew as a company, family and team we felt it was time to give the old girl a lift. Yes old, well in terms of months no the website isn't that old, but as the online community evolves, trends develop and new technologies introduced to the marketplace at such a rapid pace websites and web designs have the tendency of looking static - especially if you happen to look at the website on a daily basis.
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