A BAD online campaign is worse than NONE at all!
According to a recent article by eMarketer daily, a bad online campaign is worse than none at all.
Good creative makes a successful campaign. Recent data from Dynamic Logic indicates that the worst-performing campaigns have negatively affected brand metrics.
"The bottom 20% of online ad campaigns reduced opinions among Internet users exposed to the ads across the board. And purchase intent was pushed down the most by a bad campaign—by 4.1 percentage points." - eMarketer
0 Comment(s)Feeling overwhelmed by social media?
How many Twitter followers and friends, Myspace and / or Facebook friends do you have? Have you been feeling overwhelmed lately - wondering why?
1 Comment(s)Five common mistakes made in web design
We come across a mixture of usable and not-so user friendly website designs. To help you identify the good from the bad, or improve your current website's design we have assembled a list of some common web design mistakes.
These are just a few, we'd love to hear of some more! Let us know what you believe to be good web design practices in the comments below.
1 Comment(s)You can't fake social media hype!
I lose interest at the best of times, hence the numerous fish graves at the back of my family home, the countless shriveled plants and the unsuccessful herb patch that I can't bear to tell Dad about.
We all have had something in our lives that we lost interest in, mine just involves the death of living objects. We lose interest if nothing seems to be significantly developing, advancing or producing at a rapid pace. It's only natural to want to see results immediately.
2 Comment(s)Fuelled by success
A week and a half into my new life here at Feedia and I am really excited about the future. I have met a number of clients and prospects, all running very different businesses, but all with the drive and passion so essential for ongoing success.
The business community here in Queensland is diverse and vibrant but surprisingly modest - a very interesting mix. Mostly receptive to new digital media strategies, the businesses I have met with so far have been warm to our suggestions for expanding their online presence, giving me some great projects to brainstorm with the team.
0 Comment(s)The history of Australian web
We discover some pretty amazing digital interactive art pieces, but this one could possible top the cake. The Interaction Consortium is a visualisation of data on Australian internet usage over the last decade, since 2008. It presents the data as an interactive animation, exploring different aspects of the data and allowing users to follow the fortunes of particular sites over time.
0 Comment(s)The Dos of effective web design
When you are creating a website, there are specific items you need to be aware of for the website's design to be effective, assist users to navigate easily and convert prospects into leads. Yes, web design plays a large part in achieving a business' online objectives. First impressions count and a business' website design has as little as 50 milliseconds to capture the interest of potential customers.
0 Comment(s)Some of my favourite web design resources
Sharing knowledge and resources is what makes the web such a cool place. So, I've decided to share some of my favourites with you, my dear reader.
Icons
Great for enriching layouts and distinguishing content, a good set of icons can really make a difference. Getting your hands on free commercial sets is even more fun! Here are a few of my favourites (be sure to read any terms of use instructions!).
1 Comment(s)Google's Social Search
Google's Marissa Mayer last week announced Google's Social Search functionality is available today for everyone to try (click here to join the experiment). This search functionality is a step to further assist users find more relevant peer content from a broader social circle.
0 Comment(s)Web Design in Ireland
Recently Smashing Magazine has developed a series, "Global Web Design". These articles feature various web developers and web designs from various continents, and each is constructed to take a close look at what's happening in web design worldwide. This week Smashing Magazine showcased web design in Ireland and Brazil.
0 Comment(s)Local searchers head to stores more
Results from a recent study conducted by eMarketer shows that local searchers head to stores more.
According to TMP Directional Marketing and comScore; 37% of US internet users who conducted an online local business search in 2009 visited the store in person. This statistic has risen 5% since last year with 46% of local search engine users likely to visit the store after finding the business online.
1 Comment(s)Learn from other's social media mistakes
If you're going to give social media a go, learn from the mistakes and slip-ups of others, like these ones:
Don't attempt to sabotage a competitor
In 2006, mobile phone manufacturer Motorola got in hot water when it was alleged that they placed a video on YouTube showing how easy it was to snap a Samsung mobile phone in half.
Motorola initially denied the accusation, with later reports claiming they admitted to having made the video, and weren't sure how it came to be on YouTube.
0 Comment(s)How does your business measure success online?
A recent study conducted by eMarketer reveals the methods companies use to measure the success of their marketing programs. Of the companies surveyed three-quarters of respondents have guidelines in place to measure their online marketing, and for one-half measurement was required to obtain marking funding.
The number one metric that determined the success of marketing was the number of new customers acquired (77%). Followed by leads generated (73%), overall net increase in sales (67%), net sales from current customers (42%) and the quantified increase in awareness (40%).
0 Comment(s)Better Communication, Better Results
At Feedia, we have long discussed and promoted the benefits of effective communication. Communication is the backbone to all relationships, in both professional and personal capacities. It is easy to find people who agree with this, but a lot harder to adopt into a daily routine.
BNET Editiorial, 'Improving Communication with Your Team' highlights a number of well considered strategies that empower people to build successful relationships through highly effective communication.
3 Comment(s)Word of Mouth = World of Mouth
Socialnomics is a blog designed to cover the latest trends in social media. Their recent entry, 'Statistics show social media is bigger than you think', visualises data in a video format.
The main statistics we found interesting from the showcased data, surrounds 'word of mouth', 'world of mouth'.
Social media and blogs have amplified the power of word of mouth, making it more accessible for online users to acquire.
0 Comment(s)More punch from your headings
While this is not an actual typography guide to headings (these will come later!), it is just a starting point to getting more punch from your website's headings.
1 Comment(s)Getting to know you
Having just arrived from England every day is a school day at the moment as I learn to embrace the culture, love the people and get to know a whole range of clients in my new role as Account Manager here at Feedia.
With 15 years experience both client and agency-side in the UK, client relationship management is certainly not an alien concept and I am looking forward to meeting our current clients and winning new clients for Feedia.
0 Comment(s)A celebration of weird, wonderful and wacky Facebook groups
There are many weird and wonderful individuals lurking around. These are highlighted by the seriously weird and hilarious things going on in the world of Facebook groups.
To celebrate these weird, wonderful and wacky beings, we bring you 5 interesting Facebook groups we have come across, so far...
2 Comment(s)What are the most expensive keywords?
AdGooRoo has released their quarterly report on search engine advertising is an interesting read into the current state of search advertising.
This is the first time the quarterly report has analysed the price for keywords. It reveals the highest-priced keyword in the United States sold for $99.44 per click.
0 Comment(s)What's in an age?
Ok so recently I turned the BIG 21, yes and as exciting as this 'milestone' is it made me reflect on my 'life accomplishments' - heavy I know.
Pondering over these life achievements made me wonder how old certain social media platforms were? And what their accomplishments had been during their lifetime?
Age: 5, launched in February 2004
Founders: Mark Zuckerberg, Dustin Moskovitz and Chris Hughes
Accomplishments:
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