My Blog Posts
The Mysteries of a Woman's Handbag
Something that has been a curiosity for males for ages, what's in a women's handbag. To be honest not a lot these days with information being able to be accessed through mobile devices such as the iPhone.
My bag is a lot lighter these days, it's lighter due to the ability that I now have to carry and store information at the tip of my fingers on my iPhone. That's right, one device, which you all are aware, can store so much.
iPhone applications have enabled me to download and access information to reduce the time required and storage needed in my bag to contain such things.
2 Comment(s)Effective Web Design Principles
Intuitive design, seamless experience and instant feedback are elements that online users have become all to expectant of, so it's important for your website's design to replicate these expectations.
Don't make users think
Self-explanatory and obvious are words that come to mind with interactions, interfaces and websites that have been memorable. The key ingredient to this is making the experience seamless. For your site to generate this experience on your website make the navigation and site's information architecture intuitive for your users and target markets.
0 Comment(s)Benefits of a Facebook application for your brand/business
What's a Facebook application, and how can it help my business?
This is a question I've heard thrown around a bit lately, and in a bid to solve this for our clients and also blog readers here are a few benefits of developing a Facebook application for your brand/business.
Branding
Facebook applications can be a great way to generate brand awareness and can be a great way to create an interception point for building relationships with your business's customers and prospects.
0 Comment(s)Style with a Facebook Application
Magazine turns to Facebook to find new stylists
Recently Yoox (E-Retailer) and British style magazine i-D have launched a Facebook application and contest to celebrate the styling talents of their customers, readers and budding fashionistas.
0 Comment(s)How to decide between a iPhone/iPad app, mobile website or something else...
Last week, I focused on defining the difference between a mobile application and mobile website. This week I'll provide tips to help you decide which is the best for your business or idea.
0 Comment(s)Mobile Website or Mobile Application?
Over the next coming weeks the Feedians will be focussing on mobile websites and applications. To provide you with a little clarity, I thought I would share the differences between mobile websites and also applications - apart from the obvious variation in their names.
Mobile website
A mobile site is similar to a standard website, however it is built, designed and developed to render on a mobile device. This means that images and information is structured so that the user can effectively view and browse the site using a handheld device.
0 Comment(s)What a Google Search say about your business?
Today, anyone and everyone has the ability to post information about your business online, positive or negative.
Exposure to negative experiences with services and products can be posted and exposed to thousands, through Twitter, blogs, forums and also Facebook Profiles in a matter of seconds. The damage it can do to your online reputation and business's credibility is within seconds, instead of weeks.
0 Comment(s)Is your Twitter Stream Selfish?
Running through Feedia's Twitter Stream this morning it's easy to identify which of our followers are selfish and which aren't.
What do I mean by selfish?
It's all about them and not their followers or customers. Let me ask you a few questions:
1 Comment(s)Shopping cart abandonment rates - A loss, at what cost?
For a lot of online retailers the biggest loss of revenue happens during the check out process, this is called an abandonment.
In 2009 according to Econsultancy online shopping carts abandonment rates was a hefty 60%.
This is quite a large statistic with over half of the businesses that were studied losing most of their potential income.
0 Comment(s)Chefs at social media
Looking through my personal and Feedia's Twitter feed this morning it's noticeable that restaurants are using this channel to effectively engage and connect with their existing customers.
A few local and international businesses spring to mind, when looking into restaurants social media strategies.
@kogibbq
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