My Blog Posts
HOW TO: promote your website
I often think of a website as an 'online house' or address. First, you decide that you are ready to build your dream home. Next you consult professionals and builders to concept, design and physically create your new home... and one day, there it is! Ready for you to move in. But how does anyone know where it is, or that you live there?
You tell them of course! You might send out 'we moved' cards, have a housewarming, and send countless letters to banks, utility companies and other associations.
0 Comment(s)Cookies anyone?
Who doesn't love the lofting aroma of freshly baked chocolate chip cookies? Yum! But what are cookies in web talk?
A quick definition that is easy to understand is it is a piece of text stored on your computer by a web browser. Typical examples include a user sign in identification, or field details for online forms.
The main benefit of cookies is to identify and remember information to save you from re-entering duplicate data. Have you ever paid for plane tickets online and been welcomed with a custom screen with your 'saved' details? Then cookies have worked for you!
0 Comment(s)To blog or not to blog?
There is plenty of hype about the value and importance of blogs - many people swear by them, whilst others feel they are a waste of time.
But what is a blog? Blog is short for weblog, and refers to a list of journal or article entries posted on a web page by private users. Often public visitors are encouraged to comment on the communications.
0 Comment(s)Website Tracking: definition and purpose
Website tracking, as defined in Feedia's glossary, is the act of monitoring website activity and changes over time.
Why track?
Collecting, studying and analysing your website performance is the backbone for understanding how to best optimise your website for increased usage and results. In addition, being aware of how your customers access your business information and the way they navigate your site provides insight into key areas of potential growth within your business.
0 Comment(s)Social Media: How to make it work
You've heard about the potential success of engaging in social media to create brand hype, solidify B2B relationships and spread the word of your business to customers and fans.
But how do you make it work?
Here is a quick summary of a number of pitfalls that will rapidly bring the success of your strategy to a halt.
Belief = Commitment
0 Comment(s)Easy and effective tips: realise the power of email marketing
It is easy to underestimate the power of email marketing. The key to a successful campaign often boils down to the email subject line, grabbing content and an easy and obvious call to action.
But what advice is there to ensure an attention grabbing subject line to increase your open rate? Or to ensure your message is relevant and interesting to your readers to improve your click rate?
0 Comment(s)Increase website traffic: first steps first
First impressions last. From your first glance when meeting someone new, through to the quality of conversation they hold with you during the first initial meeting, instantly you have already assessed this person and considered your opinion on various obvious and not-so-obvious areas.
Messy hair, unpressed clothes and dirty shoes = untidy, disorganised, lack of ambition.
Similarly, a slow, unimpressive and cluttered website, that in addition bores users with its long winded content all about them, and it's little wonder that things don't start off with a bang!
0 Comment(s)How to keep your website on the ball
Your website communicates your professional standing to customers. Out of date information, especially those detailing specific dates such as in online vouchers, warn potential customers that your business does not respect deadlines; that they may be too busy to take time to deal with you; and that the business may not know what is going on within their own business.
What your customers expect
0 Comment(s)Government Intervention: is it going too far?
One of the most agreeable articles I have found in relation to discussion regarding the No Clean Feed was published by Canon Dr Ray Clearly on 18 January.
This article comments in depth on the debate regarding government versus parent responsibility with respect to child protection.
1 Comment(s)Who is responsible for child censorship?
A major criticism following the Australian Government's announcement to filter 'inappropriate' websites in an attempt to protect children from viewing sexual or violent content, is the lack of clear definitions of what the proposal entails.
What are the consequences of censorship?
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