What is your Online Reputation?

28 May, 2010

Your repuation is based on trust. To trust in your brand, your employees and your business ethics.

When it comes to reviewing your online reputation, you must understand that it is also perceived by the online community at large. Look at eBay, would you prefer to buy from a new or established ebay account? Most people base their buying decision on positive customer feedback, independant publicly and ratings

Building and maintaining a good reputation is a significant motivation for contributing to online communities and news-sites. This is why businesses invest in Public Relation Agencies.

How do I get started and help my search ranking and reputation?

Flickr: this is a photo sharing site, use your name/company in the title and description of the image. You can also add links to comments and HTML and add tags!

YouTube: This is the second largest search engine in the world. Title your video with your brand. Popular videos are often ranked high in search results like google.

Facebook: To display your profile or page in search engines, be sure to check your privacy settings.

Twitter: Claim your brand as your username before someone else does, fill out the short bio and link to your website.

What did you say about me?

Don't like what others are saying about your company? Acknowledge it and address it by responding to them in a non threatening response.

What are my greatest threats?

The greatest threats to your reputation are:

Customer complaints in the media (blogs, news articles)

Commenting, tweeting or status updates on social profiles (facebook, twitter)

Negative word of mouth (in person and emails with links to negative content)

Word of mouth can include employees, ex-emplyees and unsatisfied customers

Your online reputation is an accumulative of the content shared, feedback provided and information created oand viewed online.

REMEMBER: Google loves fresh content. The more you update your website/blog, the better. If you keep the search phrases or TAGS you want, you'll likely find yourself closer to the top of the search results.

If you have any questions regarding strategies to put in place for your online reputation, contact Feedia on 1300 900 387