Effective ways to generate traffic to a website

15 February, 2010

• email marketing
• sem
• seo
• social media

Letitia Power

Category: Online Marketing

We have a lot of our clients ask us to consult with them to build an effective online strategy that will increase their website traffic or generate initial traffic to their website post launch.

Search engine optimisation, search engine marketing, social media, blogs and email marketing are a few ways to generate and build website traffic.

Each enable a business to engage with customers and prospects online.

Search Engine Optimisation (SEO)

This is the art and science of increasing a business's visibility to search engines for important and relevant keywords and phrases. Search engine optimisation is an ongoing process that needs to be continually monitored and adjusted to suit search trends. To be effective a website needs to be built on a strong foundation. With copy and metadata relevant to the business and the key terms being optimised for.

Search Engine Marketing (SEM)

Search engine marketing involves a combination of website submissions and paid search engine listings, to ensure that a website reaches customers using search engines. You may recognise some businesses that already implement this type of strategy by looking at the sponsored links on the right hand side of your next Google search. Search engine marketing is a great way to split test a search term's effectiveness and an effective way to generate initial traffic to a new website.

Social Media

No this isn't still a buzz word, it's here and clear. Social media enables a business to be in a continual dialogue with customers and prospects. This strategy doesn't just increase traffic visits but also enables a business to reinforce and build their brand online.

Blogs

A blog is a great way to continually update a website with fresh and relevant content. It provides website visitors with a reason for repeat visits. Blogs can also work in conjunction with a search engine optimisation strategy with content being targeted towards certain key word streams.

Email Marketing

Email marketing is cost effective way of being in a continual and consistent dialogue with your current customer base. Email marketing is a great way to initiate click through to the website every month, fortnight, week that a business sends out campaigns.

These are just a few strategies that businesses implement online. After all having an effective online presence is about directing people to your website. How else are they going to know it's there?

Click here to contact us if you would like to find out more about our online marketing strategies.