Types of social media engagement

15 December, 2009

• Engagement

Feedia

Category: Social Media

There has been a lot of predictions over the last couple of months in regards to online trends emerging in 2010. A lot of these articles indicate that social media needs to have a part of a business' 2010 online strategy/plan.

These social media models will vary based on your company's online direction and goals, therefore we've put together ways for your company to define its social media engagement.

High Quality Content

Capture your customers, audiences and target market's attention by writing interesting, relevant and quality content.

Answer

Help someone out, actively listen and answer your network's questions. Social media isn't just about continually voicing your opinion, it's about responding to others.

Participate

Talk about what's happening, respond to the key concerns of your network, and offer your support, advice and knowledge.

Customer Service

More and more people are turning to social media when they have a problem. By responding to these concerns quickly you can engage with them in real-time. This engagement strategy can be quite time consuming, so it will depend on your business' ability to monitor each platform, alerts can be setup via the application itself or a third party tool.

Go Offline

If someone needs help, that can't be explained through 140 characters, provide them with a means to contact you offline, via email or phone.

Meet them

Online is an efficient way to communicate, engage and make an impression, but there is still no better way to forge a relationship than meeting in-person. This generally applies more so to consultants, or B2Bs.

We recognise that all of these ways to engage with people will depend on your business model and time availability.

Social media takes time, energy and effort. As a platform its free, as a marketing medium the time required is where the cost become involved.