Tis the season to be jolly, online that is...

16 November, 2009

Tis the season to be jolly, online that is...

Recent research conducted by the Opinion Research Corporation and Yesmail indicates that 27% of online shoppers that plan to research and buy their gifts online this year, will use friends and family's Facebook updates for research.

The results of the report also show that 60% of consumers who plan to use social media whilst doing their holiday shopping will

look specifically for discounts, coupons and sales.

“Consumers are turning to mobile, online and social media during their entire holiday shopping experience,” said Stacy Janiak, Deloitte vice chairman, in a statement. “Retailers should consider harnessing this activity to turn browsers into buyers with one-click access to coupons, promotions and purchasing tools. This year’s leaner in-store inventories may also open the door for retailers to lure customers to their online channels where it is easier to access inventory, no matter where it is located.”

So do you know what you want for Christmas? Perhaps it may be best to publish this wish list on your Facebook or Twitter account, you never know Santa may just be listening!

Source URL
http://www.emarketer.com/Article.aspx?R=1007378

Blog post written by Feedia of Feedia - Web Design Brisbane

Comments

michelle jennins wrote:

17/11/09 - 1:25 am

What a clever way to give people what they actually want! I hate asking that question, as well as answering it - as I'm sure many people do! Posting your wish list on Facebook sounds like a brilliant solution for me!

Michael wrote:

17/11/09 - 12:24 am

I agree, Christmas is the perfect time to get in touch with your customers again!

Letitia wrote:

16/11/09 - 11:59 pm

Now to teach my dad how to use Facebook...when I've only just taught him how to attach files in emails.