Being selfish won't get you anywhere online
Recently an article on Harvard Business Publishing was brought to our attention; Three Instantly Effective Social Media Ideas. The article provided ideas for businesses on how to generate feedback from their customers and target markets online.
The article's ideas were as follows:
A suggestion box: Invite your customers, supporters or employees to submit their ideas and suggestions for new products, services or improvements.
Widget: Create an interactive badge your customers or supporters can place on their Facebook pages or blogs.
Deal of the day: Create an online presence that lets people know about a special, time-limited offer.
What's it in for your customers? - That is still sales focused!
The article's suggestions to businesses identified the narrow-minded thinking that some markets apply to social media engagement. Social media isn't about a business; it's not all about YOU! This type of online engagement won't continually captivate an audience, or sustain over a long period of time.
Community Control
Social media isn't primarily about a business; it's about giving the customer an opportunity for an online voice. Listening, not constantly voicing.
Start Listening
What's your social media presence? Are you offering your customers a voice online? Are you listening?
Source URL
http://blogs.harvardbusiness.org/cs/2009/07/three_instant_social_media_sol.html?...
Blog post written by Feedia of Feedia - Web Design Brisbane
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Comments
michelle jennins wrote:
30/11/09 - 2:06 am
I completely agree... people join online communities and engage with favourite brands and businesses online to have a say, contribute to ideas, express opinions and to hear what others like/dislike.
The true value in social media for businesses is not 'fast quick sales' - it is much more valuable than that. It is hearing about how you can improve, what people love about you, and spreading your message/business/idea.
Letitia wrote:
30/11/09 - 12:41 am
Social media isn't an 'instant' fix.
Social media engagement is about building trust, and building trust takes time.
No wonder there are so many abandoned Facebook and Twitter profiles - these businesses obviously expected a quick fix, quick response, quick sales and so forth.
Social media and the concept of online networking needs to be understood before a business charges in all guns a blazing.
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