What does a web designer do?
Web design is hard to sum up in a few words. It is a highly skilled and undervalued profession that brings a client's requirements and target audience's needs together in a beautiful and effective way. So what do we do?
We know a fair bit.
A web designer doesn't just throw together a bunch of colours, images, and text willy nilly to make a rocking website.
Behind each little design decision there is hours of study and practice with eons old design principles and constantly evolving trends and fashions.
0 Comment(s)Website Tracking: definition and purpose
Website tracking, as defined in Feedia's glossary, is the act of monitoring website activity and changes over time.
Why track?
Collecting, studying and analysing your website performance is the backbone for understanding how to best optimise your website for increased usage and results. In addition, being aware of how your customers access your business information and the way they navigate your site provides insight into key areas of potential growth within your business.
0 Comment(s)In plain English please
There are a lot of different terms we use as a digital agency. Although we do our best to effectively communicate these with you we understand that sometimes these can get lost in translation.
But don't despair!
If you have something you would like defined or to get a bit more of an understanding about, let us know in the comments below! We're more then happy to debug the term for you.
0 Comment(s)Back to Basics - Domains, Hosting, DNS
These three terms - Domains, Hosting, DNS - are all essential parts of any website. Together they form the basis of how your website is labeled, stored and located.
Sometimes the combination of terms can be confusing, so today we will look at each one in detail and explain how they work together.
Domain
A domain (e.g. www.yourcompany.com.au) is the ‘label’ for your website. It’s a ‘shortcut’ similar to the ones you find on your computer (an icon representing a program that will launch the correct files when clicked).
One term, two definitions: bounce rate
It's easy to get a little confused about the definition for a bounce rate, especially when this term is used in email marketing and when analysing your website's results.
Website bounce rates
A website bounce rate refers to the percentage of single page visits in which a online user left your site from the landing page. A high bounce rate generally indicates that the site entrance page isn't relevant to visitors.
3 Tips to reduce website bounce rate
0 Comment(s)Coming to terms with being HIT!
I'm about to give you some good advice which I have had to explain it to hundreds of businesses. It's not their fault, it's just that people have been using this specific word out of context for many years.
The word is HIT. *shudder*
Next time someone tells you that they got thousands of hits to their site, punch them!
Ok, so maybe violence is not the answer, but it really boils my blood when I hear people and businesses promoting and talking about how many hits they received on their website.
0 Comment(s)Social Media: How to make it work
You've heard about the potential success of engaging in social media to create brand hype, solidify B2B relationships and spread the word of your business to customers and fans.
But how do you make it work?
Here is a quick summary of a number of pitfalls that will rapidly bring the success of your strategy to a halt.
Belief = Commitment
0 Comment(s)The importance of Information Architecture
Most of the time when I tell people what I do, I’m met with either blank stares or questions about house extensions. The role of the information architect is often misunderstood but just as crucial to the website creation process as either a web designer or developer.
Information architects are responsible for organising and planning out where and how the information on your site will fit. This is often planned in conjunction with an investigation of your site functionality and is also strongly influenced by the technical complexity of a given site.
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