Are you social media savvy?

1 October, 2009

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Questions you need to ask yourself before creating a social media presence for your business.

• Are you able to build a Facebook page or setup a Twitter account?
• Do you understand the idea of transparency and online public relations?
• Have you actively used a social network, social sharing, or social news site?
• Do you have a strategy for your social interaction?
• What are your goals for interacting online?
• Do you understand the basics behind blogging, micro-blogging, sharing multimedia, and social media press releases?

Ok so now you're all planned and set to go, what's next?

Creating a basic social media presence is easy enough, getting your community to actually do something is more difficult. Here are some tips to help you evoke your network to contribute and engage with your brand, company or business online.

• Extend your business' offline advertising nad marketing messages' online
• Customise your message on each social media platform to ensure they do well on each respective site. For example a specific style of writing might spread on Twitter but fail to enage your Facebook market.
• Be visible to your customers, don't just add your business to respective and relevant online business centers - optimise the listing, for relevant keywords, so that your business is available to prospects.

Source URL
http://mashable.com/2009/09/30/small-business-strategies/