Does your website's design influence your search engine optimisation?
If you tweaked your website's design, could you rank better on search engines?
A lot of our clients ask us this question.
Yes SEO is important to increasing your website's traffic however your website's design needs to consider your business' target market.
If your website is designed and coded poorly it won't be effective for users and your search engine ranking.
It's all about understanding what your users want from your online presence, what you want for your users and then mapping out a plan merging these objectives into a design, workflow and structure that will achieve these goals.
Your website's design will be judged by your human visitors and also search engines. It's important that code is clean, validates and functions correctly not only for the good of your site’s rankings but for your website users.
It doesn't matter how good your website's search ranking is if:
- the website's design isn't structured effectively to appeal to your target market
- the content isn't hitting the right spots and
- elements of the website don't work
This will turn your website's users off and affect your business' online credibility.
After all, would you expect your customers to use a faulty and confusing product?
Blog post written by Letitia Power of Feedia - Web Design Brisbane
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